Leadership Lessons from Steve Jobs
“I want to put a dent in the universe” – Steve Jobs, Apple CEO
A few weeks ago, I received a book from publisher McGraw-Hill on Steve Jobs by communications coach Carmine Gallo. I started recollecting the “Think Different” Apple ad campaign. The ad was the starting point in Steve Job’s revival of a company he founded, was fired from and later brought back to turnaround. The ad was memorable because it was essentially about Steve Job’s leadership and his desire to “change the world.” The copy of the ad, read by Richard Dreyfuss, goes like this: (more…)