Goals, roles, processes and interpersonal relationships hold the key
IN July 2000, Florentino Prez was elected club president vowing to sign Luis Figo, the world’s best player at that time and to build Real Madrid Football Club into the Los Galcticos, the dream team of football. He quickly signed Figo, then Zindine Zidane in 2001, Ronaldo a year later and David Beckham in 2003. He successfully assembled a dream team. All the best players in the world were courted and brought in to the magnificent Galacticos each year.
Unfortunately for Perez, this dream team never materialised. Barcelona, their fierce competitors, had other ideas. Barcelona coach Frank Rijkaard inflicted defeat after defeat to the Los Galcticos including a 3-0 whipping at the Santiago Bernabeu, the sacred home of Real Madrid. On February 27, 2006, Florentino Prez resigned and the Real Madrid dream faded.
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