Corporate Governance: Whistle Blowing

Marketing based on personal customer preferences has transformed into a forceful business approach to forging superior consumer engagement. Organisations must recognise growing business competition between industries while they need to understand customer choices to deliver effective marketing strategies. The most successful approach to achieve this lies in CRM tool utilisation. Customer data analysis by CRM tools enables businesses to create marketing content that hits the right points with their target audience.

Is it continuous improvement or pure innovation that fuels digital technology? Are bold leaps or steady climbs the key to success? Here's what Sashe Kanapathi, CTO of Leaderonomics Digital, has to say.

In this Be A Leader video, Roshan & the Leaderonomics team investigate how ultimately behaviour is dictated by culture. They look into the case of New York city's transformation from a city of crime, into a safe city within years.