Keeping Your Business Out Of The Danger Zone

What businesses can learn from conservation efforts

“Doomed” – that was the front-page headline of the UK newspaper, The Daily Mirror, in 1961, accompanied by a full-page photo of two African Rhinos.

The article said that “rhinos were doomed to disappear from the face of the earth due to man’s folly, greed and neglect and encouraged readers to join a new conservation organisation, the WWF.

Recent successes in this regard are heartening but so much work is still required just to maintain current populations and to fight against the ever present threat of poaching.

The Black Rhino is probably one of the most endangered of the rhino species. There are not much more than 5,000 Black Rhinos left in the wild. They are now classified as critically endangered – facing an extremely high risk of extinction in the wild.

The Black Rhino is generally shy, often hiding in thick bush, which makes getting a good photo of them extremely challenging. I was extremely fortunate to be able to take this photo while out on a game drive, in a reserve in Southern Africa.

Sadly, poaching has become a scourge in Africa, and in particular Southern Africa, potentially wiping out decades of conservation gains made for Black Rhinos. On the black market, a pound of rhino horn could fetch as much as US $30,000, an irresistible sum for poachers.

Conservation interest groups are not taking this lightly and some extraordinarily creative and innovative anti-poaching methods and techniques are being developed in the fight against poaching.

Rhinos are being relocated and flown from one area to another. Anti-poaching dogs are being used as trackers. Some rhinos are being dehorned in the hope of preserving the animal. Google Glass is used to track and document movements of local rhino populations.

Drones are being deployed to keep watch over vast areas. Mobile and sky vets are used to get to injured rhinos and other wildlife quickly and to microchip and track populations.

A Seattle based bioengineering firm uses advances in genomic sequencing and DNA synthesis to make knock-off rhino horn in the lab.

The idea is that the illegal market will be flooded with the fake horn, thus affecting its value.

Like the black rhino, many organisations may also face a time when they are classified as “endangered”.

We know what happens to companies that take their eye off the ball or refuse to see the obvious.

Companies not willing to move with the times and technology, may find themselves facing serious threats in the next five years.

Technology, food, vehicle and transport disruptions could have dire consequences for those companies that are unprepared. Visionary and courageous leadership will ensure survival.

What are the things great leaders do when faced with this level of disruption?

Abandon that which has worked for you in the past

Roselinde Torres in a TED talk said that great leadership requires leaders that are prepared to abandon that which has made them successful in the past. What has been successful in the past may not mean it will be successful in the future.

Power of groupthink

Who do you surround yourself with? Great leaders should ask this question all the time. Is this a diverse group, do they challenge your decisions and thoughts or is it the same old safe club coming up with the same ideas as before?

This might interest you: In Groupthink, Do You Go Along To Get Along With Others?

Take risks, you have to

An innovative and creative mindset is required and needs to be encouraged throughout the organisation.

Look for the unusual, and be prepared to take unpopular decisions. Educate yourself on what is going on around you, this way your risks become calculated.

Think of the rhinos and how thinking has had to change. The danger of potential extinction has galvanised people into thinking of new, innovative, and radical ideas.

Why wait till you are on the brink of disaster, re-think your business and come up with some exciting and innovative strategies and thoughts.