4 Online Tools To Help You Automate Your Marketing

Running a business is not a piece of cake. It involves not only product planning, research, and development but a lot of other tasks that take up a lot of your valuable time. You need to complete numerous marketing tasks, such as sending emails, updating social media pages, and curating content. 

Furthermore, you have to take care of several other things, such as customer service calls and accounting assignments. Thus, a lot is running through your mind, and it is easy to mess things up. 

Therefore, it would be wise to implement marketing automation to help you complete boring and repetitive marketing tasks. It will further help free up your mind and eliminate any unnecessary stress so that you can pay attention to the things that matter the most to you, which is growing your brand. 

So, if you want to make your life easier, below are several marketing processes you can automate with the help of online tools. 

(1) Improve Customer Support And Service By Using HubSpot

A recurring issue that a majority of the businesses out there experience is customer support. Often, businesses report that they receive consumer inquiries, which have previously been addressed. Thus, answering them becomes a dull task that takes up valuable time and resources. 

It is common to encounter the same questions repeatedly, but this can wear down the operations of your customer service department. Therefore, using live web chat software or chatbots on your website will be a good initiative.  A good choice for this would be HubSpot, which works to eliminate the barrier that exists between repetitive queries and customer support. 

As a result, you can save valuable time and focus on more meaningful requests and deliver a seamless customer experience. With chatbots from HubSpot, you can easily redirect any queries repeated to previously posted forum questions or blogs. 

This may interest you: Effectively Boosting Online and Offline Customer Engagement in 2023

Where customers are concerned, they will not have to wait for prolonged periods in waiting, as the company is known for providing an efficient and effective CRM software. Moreover, with the implementation of an internal ticketing system, you can also organise and handle customer queries efficiently. 

(2) Make Social Media Marketing Easy With Jasper

Undoubtedly, developing an impactful social media presence has numerous benefits, including a huge ROI. However, captivating the attention of millions of people everywhere is not an easy task. 

You need to accomplish numerous tasks daily, such as content curation and creation, content distribution, and measuring the effectiveness of content. These need to be done regularly, which is time-consuming, boring, and repetitive. 

But the good news is that you can easily automate these jobs with the help of AI writing software based on GPT-3, such as Jasper. It will enable you to create batches of content for a month to be posted on your social media platforms. The added benefit is that you can accomplish this in less than sixty minutes. 

This software also comes with a boss mode, which enables you to dictate all your thoughts, and it will pen them down for you. It is also known for providing a knowledgeable and helpful Facebook community, so you can always turn to it for tricks and tips.

Read more: 5 Tasks You Can Hire a Social Media Virtual Assistant For

Furthermore, you can curate material posted by other businesses and adapt it in a way that fits your brand's personality. For this, you can use some personal branding templates from PosterMyWall and tailor-make them to promote the message of your business. Creating such reusable templates can further help you prepare content, as well as outsource it. 

(3) Effective Email Marketing With MailChimp

If you do not know already, automating the email marketing process will make your life simpler and your business more profitable. Implementing email marketing and marketing automation software will allow you to send emails at regular intervals to new and old leads. Consequently, you can encourage them towards sales. 

Remember that once someone buys from you, it does not mean they are done with your business. Instead, it is only the beginning of a relationship you can use to grow your brand. If you want to stand out from the competition, feel free to send out warm automated emails of gratitude with MailChimp. 

Moreover, it can help you make a good and everlasting impression on your new leads by sending out a complete series of automated emails to welcome them into the fold. A simple automation workflow is all you need from MailChimp, and voila! Your life will be easier, and your customers will know that you care about the experience they have with your business. 

Explore this: How To Build A Successful SMS Marketing Campaign

Email marketing software like MailChimp offers advanced features, such as automated lead scoring and segmentation, which help you differentiate qualified leads from the rest. You can also eliminate low-quality leads with a simple email list cleanup. 

(4) Website Conversion Rate Audit And Optimisation With Semrush

It is a given fact that lead generation can run at full capacity only when you are aware of the specific lead forms that enable you to convert the best. You can use several metrics to determine the top conversion rates for your surveys, such as placement, call to action, etc. Consequently, A/B testing and other such factors become essential. 

However, the problem arises when the time comes to test every other aspect of your lead forms, as it is stressful and time-consuming for the marketing funnel you have devised. 

Furthermore, keeping complete records of the numerous minor modifications you continue to make daily is difficult. It is better to keep a digital track of everything rather than getting lost in the minute details, which probably do not even matter. 

All of this can be achieved simply by using Semrush, which allows you to automate and, thus, test every inch of your website. This online tool is known for testing a large variety of metrics ranging from lead form placement, CTAs, form headings, blog headlines, etc. 

Supplementary reading: How Does an SEO Specialist Affect the Company's Success?

In addition, you can design, curate, and test an infinite number of variations of a single form. All you need to do is click once, and you will be able to see the one that gives you the best performance. You can also make changes as you go and improve issues. 

Moreover, if your business relies on SEO to drive your website traffic, you can also optimise secondary CRO metrics. These include Core Web Vitals, external and internal links, page speed, SERP rankings, and many others. 

You must already know that redirects, images, and broken links are just a few things that search engines consider when it comes to ranking. Therefore, you need to monitor them regularly. These further enable you to analyse the reasons behind the improved ranking of your competitors and the updates made in the Google algorithm.

Does this sound like a lot? You have nothing to worry about because Semrush can take care of everything for you and automate the entire auditing process. You can run daily, weekly, as well as monthly checks on the operations of your website. 

You will also be able to generate complete performance and audit reports for your website. Consequently, you can quickly identify the problem areas and fix them at the earliest. It will pave the way for your customers' seamless and smooth experience. 

Should you automate marketing processes using online tools?

While learning about various online tools to automate your marketing processes is fun, the question stands whether you should use them or not. Simply put, the kind of business you run will help determine how beneficial such tools will be for you. Moreover, it will help you understand the tools you need to ensure efficiency. 

For example, email automation can be of great use to you if you are in the business of selling goods and services. It can help you boost turnover in a short period. Bear in mind that investing in good-quality marketing automation plans can change the face of your business and your financial statements. 

Most advanced online marketing tools offer everything you will need to automate the relevant processes. You can manage all your sales and marketing activities with the help of a single dashboard, whether it is setting up push notifications, creating e-commerce campaigns, curating an attractive landing page, sending out personalised emails, and much more. 

Auxiliary read: 8 Effective Ways to Boost Business Website Conversions

Final words

The tools mentioned above can not only take the stress out of your daily life of marketing your business but save you valuable time and resources. You must develop a successful strategy to automate all the relevant marketing processes for your business, and you will be good to go.

However, you also need to make sure that you take a detailed look at your business and design an appropriate strategy. It will help you determine the marketing activities that need to be automated and which are best. Good luck!

Be sure to check out the media below:

Leaderonomics.com is an advertisement-free website. Your continuous support and trust in us allow us to curate, deliver and upkeep the maintenance of our website. When you support us, you enable millions to continue reading for free on our website. Will you give it today? Click here to support us.