For years, Apple, then led by the late Steve Jobs, was a world innovator and a pioneer in the technology industry. Apple trailblazed in the hardware and software business, making personal computing, well, personal.
Even with the iPhone and the massive shift in company focus, Apple continued to shine by consistently offering one-of-a-kind products. In a way, the tech giant had a special way of making customers feel that their desktops, laptops, and phones were irreplaceable.
This might interest you: The Rotting Apple: Innovation Lessons From A Failing Giant
Apple also converted their customers into their own brand advocates, or brand evangelists. Apple has their way around creating an element of surprise around a product launch. They leave you hanging until the very last minute so that when they finally unveil a product, you just can’t wait to get your hands on it!
Essentially, Apple was a standout company that didn’t need to sell itself short.
These are just 10 marketing lessons that we can learn from Apple, but there are plenty more! Check out how Apple has used these marketing techniques to build one of the most well recognised brands in the world.
Comment or write to us at email@example.com and share some of the lessons you learnt from other companies or start-ups. For more Top 10 articles, click here. For more infographics, click here.
Want to master the art of compelling corporate storytelling? Leaderonomics might just have the solutions for you! Connect with our master storytellers by writing in via firstname.lastname@example.org to discuss how we may be able to help you in this area.
Help us improve Leaderonomics.com! Tell us honestly what you think about our content portal so we can better serve your leadership content needs and insights, by filling in this Google feedback form. Many thanks in advance!
Infographic first appeared here.