• Business
    • Case Studies
    • Companies
    • Growth
    • Strategy
  • Functional
    • Finance
    • HR
    • Marketing
    • Science & Tech
  • Leadership
    • Be a Leader
    • Books
    • LDR Show
    • Leadership Nuggets
    • Movie Wisdom
    • Soundbytes
    • Women & Leadership
  • Personal
    • Character
    • Values
    • Competence
  • Soundbytes
  • Free E-mag
  • Videos
  • About Us
Leaderonomics.com
Leaderonomics.com
  • Business
    • Case Studies
      5 Ways Disruption Has Changed The World

      5 Ways Disruption Has Changed The World

      Don’t Waste Your Time On A Few Rotten Apples

      Don’t Waste Your Time On A Few Rotten Apples

      Thinking Out Of The Box: The Innovator’s Mind

      Thinking Out Of The Box: The Innovator’s Mind

      'Let's Rethink Our Approach To Education, And Collaborate To Compete!' Says Anne Tham

      'Let's Rethink Our Approach To Education, And Collaborate To Compete!' Says Anne Tham

    • Companies
      What We Can Learn From The Downfall Of Toys ‘R’ Us

      What We Can Learn From The Downfall Of Toys ‘R’ Us

      Top 15 SMEs From The AmBank BizRACE Spill The Beans

      Top 15 SMEs From The AmBank BizRACE Spill The Beans

      Making Your Dreams Come True For A Higher Purpose

      Making Your Dreams Come True For A Higher Purpose

      How Supply Chain Management Is Helping Malaysia Compete Internationally

      How Supply Chain Management Is Helping Malaysia Compete Internationally

    • Growth
      Lessons From 'Crazy Jack': An Extraordinary Leader In Style And Beliefs

      Lessons From 'Crazy Jack': An Extraordinary Leader In Style And Beliefs

      How The Right Strategy Can Help You Succeed In Business

      How The Right Strategy Can Help You Succeed In Business

      Want to Be a Self-Made Millionaire?

      Want to Be a Self-Made Millionaire?

      Lessons From The Experts: The Final AmBank BizCONFERENCE

      Lessons From The Experts: The Final AmBank BizCONFERENCE

    • Strategy
      Design Thinking As A Problem-Solving Tool

      Design Thinking As A Problem-Solving Tool

      How 30 Years Of Radical Decisions Have Kept Haier On Top

      How 30 Years Of Radical Decisions Have Kept Haier On Top

      Top 6 Digital Transformation Trends in Hospitality and Tourism

      Top 6 Digital Transformation Trends in Hospitality and Tourism

      Why You Need To Diversify Your Business To Accelerate Growth

      Why You Need To Diversify Your Business To Accelerate Growth

  • Functional
    • Finance
      Let’s Go Back To The Basics Of Financial Literacy, Shall We?

      Let’s Go Back To The Basics Of Financial Literacy, Shall We?

      The 10 Commandments Of Money

      The 10 Commandments Of Money

      How To Build A Successful Career In A Future Without Jobs

      How To Build A Successful Career In A Future Without Jobs

      Fourteen Embarrassing Questions You Were Afraid to Ask About Money

      Fourteen Embarrassing Questions You Were Afraid to Ask About Money

    • HR
      Here Are Some Creative Ways To Appreciate Your People

      Here Are Some Creative Ways To Appreciate Your People

      Stop Paying Your Employees To ‘Figure Out’ How To Get Work Done

      Stop Paying Your Employees To ‘Figure Out’ How To Get Work Done

      How Can HR Equip Talents For The Future Workforce?

      How Can HR Equip Talents For The Future Workforce?

      Raise Your Game: Why Mentors Matter

      Raise Your Game: Why Mentors Matter

    • Marketing
    • Science & Tech
      Does Every Company Need To Be A Technology Company?

      Does Every Company Need To Be A Technology Company?

      Raise Your Game: Staying Ahead In The Age of Automation

      Raise Your Game: Staying Ahead In The Age of Automation

      Can Tech Start-ups Stay Nimble While Growing?

      Can Tech Start-ups Stay Nimble While Growing?

      Are We Missing Something In Using AI To Enhance Customer Experience?

      Are We Missing Something In Using AI To Enhance Customer Experience?

  • Leadership
    • Be a Leader
      Is Failure A Crippling Blow Or Stepping Stone? You Decide.

      Is Failure A Crippling Blow Or Stepping Stone? You Decide.

      Which Of These Business Issues Can You Most Identify With?

      Which Of These Business Issues Can You Most Identify With?

      Why ASEAN Companies Need To Be Better Storytellers

      Why ASEAN Companies Need To Be Better Storytellers

      3 Leadership Nuggets From Sarawak Chief Minister Abang Johari

      3 Leadership Nuggets From Sarawak Chief Minister Abang Johari

    • Books
      Are You Still Searching For The Elusive Work-Life Balance?

      Are You Still Searching For The Elusive Work-Life Balance?

      What You Can Do To Master Your Professional Relationships

      What You Can Do To Master Your Professional Relationships

      Is Empathy A Bad Decision-Making Guide For Leaders?

      Is Empathy A Bad Decision-Making Guide For Leaders?

      5 Non-Business Books To Help You Succeed In Business

      5 Non-Business Books To Help You Succeed In Business

    • LDR Show
      How You Can Break The Old Cycle Through Intentional Leadership

      How You Can Break The Old Cycle Through Intentional Leadership

      The Leaderonomics Show: 'In The Culture Of Innovation, It's Okay To Fail.'

      The Leaderonomics Show: 'In The Culture Of Innovation, It's Okay To Fail.'

      The Leaderonomics Show: ‘Learn From The Experts,’ Says Baroness Michelle Mone

      The Leaderonomics Show: ‘Learn From The Experts,’ Says Baroness Michelle Mone

      The Leaderonomics Show: ‘Business Is About Positive Impact,’ Says Paul Leibold

      The Leaderonomics Show: ‘Business Is About Positive Impact,’ Says Paul Leibold

    • Leadership Nuggets
      Leadership Nuggets: Worry Not When We Fail

      Leadership Nuggets: Worry Not When We Fail

      Leadership Nuggets: The Best Way To Learn

      Leadership Nuggets: The Best Way To Learn

      Leadership Nuggets: The Power Of Mind Elasticity

      Leadership Nuggets: The Power Of Mind Elasticity

      Leadership Nuggets: Start By Saying 'Yes, Please!'

      Leadership Nuggets: Start By Saying 'Yes, Please!'

    • Movie Wisdom
      Life Lessons From <i>Goodbye Christopher Robin</i>

      Life Lessons From Goodbye Christopher Robin

      5 Leadership Lessons From Hercule Poirot In <em>Murder On The Orient Express</em>

      5 Leadership Lessons From Hercule Poirot In Murder On The Orient Express

      How Batman Turns His Greatest Fear Into His Biggest Strength

      How Batman Turns His Greatest Fear Into His Biggest Strength

      Hey, Look Who We Have On <i>The Leaderonomics Show</i>. It's Batman In The House!

      Hey, Look Who We Have On The Leaderonomics Show. It's Batman In The House!

    • Soundbytes
      Empathy: An Understanding That One Size Doesn't Fit All

      Empathy: An Understanding That One Size Doesn't Fit All

      Playing To Win: Organisation Excellence

      Playing To Win: Organisation Excellence

      Fitness: The 'Unseen Elephant' In The Leaders Life

      Fitness: The 'Unseen Elephant' In The Leaders Life

      Raise Your Game: Getting Corporate Culture Right

      Raise Your Game: Getting Corporate Culture Right

    • Women & Leadership
      'Let's Rethink Our Approach To Education, And Collaborate To Compete!' Says Anne Tham

      'Let's Rethink Our Approach To Education, And Collaborate To Compete!' Says Anne Tham

      Learning From The Top 4 Asian Female Philanthropists

      Learning From The Top 4 Asian Female Philanthropists

      4 Leadership Lessons From Margaret Thatcher

      4 Leadership Lessons From Margaret Thatcher

      Just Give Your Best Shot, Always!

      Just Give Your Best Shot, Always!

  • Personal
    • Character
      Creativity: Beyond The Box

      Creativity: Beyond The Box

      How To Stand Your Ground While Facing The Critics

      How To Stand Your Ground While Facing The Critics

      Do You Have The Will (To Prepare) To Win?

      Do You Have The Will (To Prepare) To Win?

      5 Rude Emails You’re Sending Without Realising It

      5 Rude Emails You’re Sending Without Realising It

    • Values
      Follow Your Gut Feeling, Not The Money Trail

      Follow Your Gut Feeling, Not The Money Trail

      How Has Technology Made Work-Life Balance Easier?

      How Has Technology Made Work-Life Balance Easier?

      To Be A Better Leader, Listen With <i>Ting</i>

      To Be A Better Leader, Listen With Ting

      Can You Serve And Lead At The Same Time?

      Can You Serve And Lead At The Same Time?

    • Competence
      5 Steps For Finding Your VOICE As A Leader

      5 Steps For Finding Your VOICE As A Leader

      How Do You Go About Collecting Competencies That Set You Up For Life?

      How Do You Go About Collecting Competencies That Set You Up For Life?

      How Much Weight Does Your Degree Carry In Landing Your Dream Job?

      How Much Weight Does Your Degree Carry In Landing Your Dream Job?

      Are You Searching For True Purpose In What You Do?

      Are You Searching For True Purpose In What You Do?

  • Soundbytes
  • Free E-mag
  • Videos
  • About Us
  • Follow
    • Facebook
    • Twitter
    • Youtube
    • Instagram
Home
Tech

Infographic: How Apple Got Their Customers To Be Their Brand Advocates

January 19th, 2018 Box of Chocolates, Business, Case Studies, Marketing, Strategy, Tech

Share this article

Facebook Twitter Google+ LinkedIn Pinterest
Infographic: How Apple Got Their Customers To Be Their Brand AdvocatesBox of Chocolates

For years, Apple, then led by the late Steve Jobs, was a world innovator and a pioneer in the technology industry. Apple trailblazed in the hardware and software business, making personal computing, well, personal.

Even with the iPhone and the massive shift in company focus, Apple continued to shine by consistently offering one-of-a-kind products. In a way, the tech giant had a special way of making customers feel that their desktops, laptops, and phones were irreplaceable.

Apple products make your personal computing, personal.

Some devices just make your computing experience real and personal.

 
This might interest you: The Rotting Apple: Innovation Lessons From A Failing Giant
 

Apple also converted their customers into their own brand advocates, or brand evangelists. Apple has their way around creating an element of surprise around a product launch. They leave you hanging until the very last minute so that when they finally unveil a product, you just can’t wait to get your hands on it!

Essentially, Apple was a standout company that didn’t need to sell itself short.

 
Check this out: Most Companies Don’t Have Balls When It Comes To Marketing, Yours Included
 

These are just 10 marketing lessons that we can learn from Apple, but there are plenty more! Check out how Apple has used these marketing techniques to build one of the most well recognised brands in the world.

10 marketing lessons from Apple

 

Comment or write to us at editor@leaderonomics.com and share some of the lessons you learnt from other companies or start-ups. For more Top 10 articles, click here. For more infographics, click here.

Want to master the art of compelling corporate storytelling? Leaderonomics might just have the solutions for you! Connect with our master storytellers by writing in via info@leaderonomics.com to discuss how we may be able to help you in this area.

Help us improve Leaderonomics.com! Tell us honestly what you think about our content portal so we can better serve your leadership content needs and insights, by filling in this Google feedback form. Many thanks in advance!

 
Infographic first appeared here.

Share this :

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Tags
  • Apple innovation
  • Brand advocates
  • Brand evangelists
  • Branding and marketing
  • Customer experience
  • Infographic
  • Marketing lessons from Apple
Next article How Machine Learning Is Changing The Game
Previous article Are You Ready To Be REAL On Employee Activism?

Related Posts

Infographic: 9 Ways To Make More Objective Decisions Leadership

Infographic: 9 Ways To Make More Objective Decisions

How To Spot A Story Competence

How To Spot A Story

The Rotting Apple: Innovation Lessons From A Failing Giant Be a Leader

The Rotting Apple: Innovation Lessons From A Failing Giant

Infographic: Top 5 Reasons Why You Should Stop Comparing Yourself To Others Personal

Infographic: Top 5 Reasons Why You Should Stop Comparing Yourself To Others

Infographic: Top 10 Ways To Prepare Yourself For A Great Day At Work Personal

Infographic: Top 10 Ways To Prepare Yourself For A Great Day At Work

Infographic: What Is Your Company's ROI Of Giving Back? Business

Infographic: What Is Your Company's ROI Of Giving Back?

Leave a Reply Cancel reply

Bahasa Malaysia | English

Pick of The Week

Apr 13th 3:00 PM
Our Pick Of The Week

How SPARK Camp Changed The Lives Of My Students

Apr 11th 9:31 PM
Leadership

Our Transformational Journey Of Authentic Leadership To The Roslin Orphanage

Apr 10th 12:00 AM
Functional

Does Every Company Need To Be A Technology Company?

  • Business
  • Functional
  • Leadership
  • Personal
  • Soundbytes
  • Free E-Mag
  • Videos
  • About Us
  • Back to top

About Leaderonomics.com

Leaderonomics.com is a leadership portal owned by Leaderonomics, a social enterprise passionate about transforming nations through leadership development. Leaderonomics.com features leadership insights, trends, CEOs, thought leaders, HR leaders and inspiring real-life stories for your personal and professional development.

Contact Us | Terms of Use | Privacy Policy      
Disclaimer: The opinions expressed on this website are those of the writers or the people they quoted and not necessarily those of Leaderonomics.
[Sitemap | RSS]
Copyright © 2010-2017 Leaderonomics Media Sdn Bhd. All rights reserved