By PREMA JAYABALAN
The Asia HRD Awards 2014 winner for the contribution to society category Tan Sri Dato’ Sri Leong Hoy Kum is an eminent figure in the society.
The group managing director and CEO of Mah Sing Group Bhd founded the plastics manufacturing division in 1979 and listed Mah Sing Group Bhd on the Kuala Lumpur Stock Exchange in 1992.
Mah Sing is one of Malaysia’s leading property developers, specialising in building homes and prime commercial projects in strategic locations.
Currently, the group has 47 projects scattered around Malaysia, namely Kuala Lumpur and the Klang Valley, Johor Baru (Iskandar Malaysia), Penang (North Corridor Economic Region) and Kota Kinabalu, Sabah.
Besides being the man at the helm at Mah Sing, Tan Sri Leong is also on the central committee of the 900-member Malaysian Plastics Manufacturers Association.
He has been the honourary president of the Young Malaysian Movement Association (YMM) since 1999 and president of The Dramatic Art Society, Malaysia since 1996. Besides that, he is also vice-president of the Table Tennis Association of Malaysia.
Tan Sri Leong sits on the board of directors of various other private companies.
In recognition of his achievements, he was conferred the Darjah Paduka Mahkota Selangor (D.P.M.S.) which carries the title of Dato’ and the Jaksa Pengaman awards by the Sultan of Selangor in 1996 and 2001 respectively.
In 2007, Tan Sri Leong was conferred the‘Darjah Kebesaran Sultan Ahmad Shah Pahang Yang Amat DiMulia − Peringkat Pertama Sri Sultan Ahmad Shah Pahang which carries the title Dato’ Seri, followed by the Darjah Panglima Setia Mahkota which carries the title Tan Sri in 2009.
Commitment to society
When asked what his immediate reaction was upon receiving the news of winning the Asia HRD award for contribution to society, this is what he said:
“I am honoured to have won the award. As a caring corporate citizen, Mah Sing’s corporate social responsibility is deeply embedded in our corporate philosophy.
“Beyond making donations to worthy causes, we further set up a charitable trust, Mah Sing Foundation, to receive and administer funds solely for medical, educational and charitable purposes, as well as to seek to raise more funds via annual fundraising activities and events. It is indeed gratifying to find that our efforts have been appreciated.”
According to Tan Sri Leong, winning an award is a responsibility and he ensures that Mah Sing will try its utmost best to live up to it.
He is firm on his stand that Mah Sing will continue to contribute towards making the communities, within which it operates, better.
“We believe that an award such as this spurs improved performance of the award winner. As a market-driven developer we not only build homes, offices and industrial lots, we also strive to build communities.
“This achievement is a mark of distinction on our social contribution activities, not just at the corporate and investment levels but also in the eyes of the public.”
Investing in people
On people development, Tan Sri Leong says, “Mah Sing believes that it is our responsibility as a corporate entity to invest and nourish talents. Human capital is an integral part of every business’ success as it is the staff that supports and executes strategies.”
“We place high emphasis on teamwork as we believe the key to overcome challenging situations is to work together as a team,” Leong adds.
The Group’s culture focuses on its employees. By being employee-centric, its employees align themselves to the common goals of the company.
They are encouraged to be innovative, creative, competent and, above all, loyal to the group.
Since Mah Sing is a fast-paced company that focuses on excellent customer service, it fosters the culture of continuous learning among its employees.
At Mah Sing, employees are provided with recreational activities after office hours in order to give them an avenue to unwind.
Team-building activities and get-togethers are organised to promote a healthier environment and work-life balance.
The Group does not define career advancement only in terms of promotions, but gives emphasis to developmental opportunities through exposure to other fields of work.
With an open culture cultivated at Mah Sing, employees feel comfortable in voicing out whenever they are interested in trying out other jobs or functions within the company for the purpose of learning and development.
The Asia HRD Awards for Contribution to Society acknowledges and applauds endeavors to foster education and other learning initiatives in the community.
Heartiest congratulations to Tan Sri Dato’ Sri Leong Hoy Kum of Mah Sing Group Bhd for being one of the winner of the Asia HRD Awards for Contribution to Society in 2014 for his contribution toward Corporate Social Responsibility.