MyChangkul: Planting The Seeds Of Community

Jun 12, 2015 1 Min Read
Alt

Photo above by A. Adnan: A MyChangkul route is the perfect escape for urban dwellers in need of nature’s embrace.

LDR-PDF-download-110x110

How one social enterprise improved communities by building a refuge in biodiversity

MyChangkul is not your average gardening project. It is a behemoth undertaking that has created more than 11km of navigable trails for mountain biking, trail running and hiking in the pristine lowland forests of the last remaining reserve in Selangor.

Beginning in 2014, my team of five Temuans and I have painstakingly designed, planned and built a map of trails in the challenging terrain of the Kota Damansara Forest Reserve (321.7 ha).

As a social enterprise, MyChangkul’s vision is that by building such trails we can connect communities to the forest. With such connections, we ensure community affinity to it and therefore secure its long term preservation.

Building such trails attracts users from around and afar. Access to the forest also provides opportunities for educational, research and even corporate social responsibility (CSR) activities.

Grass roots involvement

MyChangkul engages the help of native and indigenous folk to build and maintain these trails. We provide training on sustainable trail-building and maintenance techniques, as outlined by International Mountain Biking Association of the United States.

I was inspired to set up MyChangkul because I saw the need to be able to build quality and sustainable trails at a more predictable rate. We have discovered that building trails from volunteerism alone would not be a viable and sustainable option for the outcomes that we were looking for.

Volunteerism is great for connecting communities to the forest but in terms of predictable outcomes and time taken to deliver and complete trails, it has been a challenge. This is so because volunteerism in Malaysia is currently not at the stage where it should be – we can only rely on a steady flow of volunteers during trail building days.

Typically we see the usual same few who would turn up for our build sessions and progress remains slow.

Our challenges

The main challenge for MyChangkul is our ability to grow our portfolio beyond delivering trails just for the Kota Damansara Community Forest (KDCF).

We hope that our success at KDCF would inspire other communities to engage our team to help them build a community forest through the creation of sustainable trails.

Since MyChangkul is set up as lean enterprise, the biggest challenge to growth is our marketing and outreach ability.

To mitigate this we have set up a web and social media presence but we need to do more. A seeding fund or a special social enterprise start up loan would greatly help us in providing resources needed to market ourselves to a wider audience and customer base.

The key elements of MyChangkul as a social enterprise:

  • provides a solution to a clear social issue and creates a definitive positive social impact through outputs and value creation.
  • has a self-sustainable business model that generates profits to scale and further its positive social impact rather than maximising shareholder values.

Dynamic collaborations with corporate partners

In the past, MyChangkul has collaborated with strategic partners such as large corporations and multinationals to provide sponsorship and funding of trails. Typically as trail sponsors these corporates have naming rights to the trails and therefore they obtain a platform to showcase their CSR mission and branding.

Since our work delivers a positive environmental impact of preserving and protecting the green spaces in an urban setting, the value to corporations and multinationals is not difficult to communicate.

Parting thoughts

If you are a young person who is thinking of starting a social enterprise, you need to ask yourself these questions:

  • Do I believe I can do more and create a bigger impact with a social enterprise?
  • Do I believe that the creation of positive social impact is more important than profit?
  • Do I have what it takes to run a self-sustainable business?

When it comes to building a social enterprise, you should be driven by a passion for an issue and a cause. It is exactly this passion that drives us at MyChangkul.

Yong Foo Chuen is the vice president of KDCF Society and founder of MyChangkul. He is passionate about the outdoors and loves nature, and is currently the honorary secretary for TRAKS (Trail Association of Kuala Lumpur and Selangor). He is also a keen mountain biker and a long-distance cycle tourer. To connect with Yong, email editor@leaderonomics.com. For more Pay It Forward articles, click here.

First appeared on Leaderonomics.com. Published in English daily The Star, Malaysia, 13 June 2015

Share This

Leadership

Alt

This article is published by the editors of Leaderonomics.com with the consent of the guest author. 

You May Also Like

effective communication between people

Is Your Organisation Tapping The Power Of ‘Nudges’​ In Communication At The Workplace And Beyond?

By Aniisu K Verghese. Have you often wondered how key communication decisions are made? Has your organisation considered using nudging in communication? Read how this can bring about substantial change.

Nov 23, 2022 7 Min Read

Alt

Raise Your Game: Even Old Men Need To Keep Growing

Leaders behind great organisations are people who have a great appetite to constantly want to learn and grow. We see that in the leadership cases behind Toyota and General Electric. Roshan Thiran of Leaderonomics exalts the act of learning and talks about the relationship of learning and growth in effective leadership.

Apr 18, 2016 16 Min Podcast

Interview

The Leaderonomics Show - Dr. Jens Weinmann & Bianca Schmitz

Programme directors at ESMT Berlin, Dr Jens Weinmann and Bianca Schmitz share their innovation expertise and points of view on leadership with The Leaderonomics Show hosts Audrey Tong and Sarah Lim.

Jan 16, 2018 30 Min Video

Be a Leader's Digest Reader