“Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO
In other words, design thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. In today’s service-oriented and client-centric business, design thinking has become more prevalent even among non-designers to find innovative solutions to a business challenge.
It has proven its effectiveness to problem-solving and can be replicated anywhere to achieve desirable results.
Related post: Design Thinking As A Problem-Solving Tool
Christoffer Erichsen, faculty partner with Leaderonomics and CEO of Human INC, shares with us on why the concept of business design is fast becoming a game changer for senior leaders around the world.
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