Photo credit (above): nonu | photography | Flickr
By TARA THIAGARAJAN
Beyoncé Giselle Knowles is one of the music industry’s brightest stars with arguably, the biggest voice of this generation.
Not only is she a triple threat, she is also a smart businesswoman and record producer. It’s no wonder millions of people around the world are inspired by her tenacity.
What is it about Beyoncé that makes her such a powerful, successful woman? Surely, these are attributes we could all learn regardless of our gender.
1. Collaborate with your peers
Although Beyoncé is a powerful solo artist, she could not have gotten to where she is now if it weren’t for the success of her group, Destiny’s Child.
To this day, she never shies away from any opportunity to collaborate with fellow artistes on chart-topping hits such as the recent Flawless (Remix) featuring Nicki Minaj and Drunk in Love featuring her husband, Jay-Z.
While on our journey to becoming successful individuals, we must never forget the importance of our peers and colleagues in the process. After all, two heads are always better than one.
2. Successful business partnerships
Beyoncé’s partnership with commercial powerhouse, Pepsi is probably one of the most successful business moves she has made.
Especially in the United States, if any individual were to be asked who comes to mind when they think of a Pepsi commercial, many of them will think of Beyoncé, the face of the brand.
Pepsi not only intends to include her in commercials as it also plans to fund her creative projects including album promotions and much more.
Beyoncé’s deal with Pepsi shows that she makes smart business decisions that benefit both her and the company she is collaborating with.
It shows us that we have to think of long-term benefits of any decision we make before we go with that choice.
3. The Beyoncé brand
Beyoncé has always had her loyal fans by her side with every album she chose to release to the public.
However, nobody really knew how big of an influence she was until she took the world by surprise when she unexpectedly released her self-titled album on iTunes without any promotion.
Within the first three days of the album’s release, a record-breaking 617,000 copies were sold.
It is evident that Beyoncé is a highly influential person who does more than entertain the masses.
She inspires women to be successful while embracing their femininity and shows them that there is no “or” in the “beauty or brains” dispute.
She is living proof that you can take pride in your beauty as well as intelligence.
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Published in English daily The Star, Malaysia, 14 March 2015