• Business
    • Case Studies
    • Companies
    • Growth
    • Strategy
  • Functional
    • Finance
    • HR
    • Marketing
    • Science & Tech
  • Leadership
    • Be a Leader
    • Books
    • LDR Show
    • Leadership Nuggets
    • Movie Wisdom
    • Soundbytes
    • Women & Leadership
  • Personal
    • Character
    • Values
    • Competence
  • Soundbytes
  • Free E-mag
  • Videos
  • About Us
Leaderonomics.com
Leaderonomics.com
  • Business
    • Case Studies
      Embracing Digital To Power Growth

      Embracing Digital To Power Growth

      Malaysia: Celebrating A Nation's History

      Malaysia: Celebrating A Nation's History

      Lessons from 3M: Why Investing In R&D Is Your Ticket To Success

      Lessons from 3M: Why Investing In R&D Is Your Ticket To Success

      Developing Support Systems For Occupational Stress: A Critical Need

      Developing Support Systems For Occupational Stress: A Critical Need

    • Companies
      Simple Mindset Changes To Evolve As A Leader

      Simple Mindset Changes To Evolve As A Leader

      6 Things Every Entrepreneur Should Be Grateful for in 2019

      6 Things Every Entrepreneur Should Be Grateful for in 2019

      Leading The 200-Year-Old Postal Service In The 21st Century

      Leading The 200-Year-Old Postal Service In The 21st Century

      Changing The Outlook of Learning

      Changing The Outlook of Learning

    • Growth
      Embracing Digital To Power Growth

      Embracing Digital To Power Growth

      Simple Mindset Changes To Evolve As A Leader

      Simple Mindset Changes To Evolve As A Leader

      Leadership Lessons From Madam Secretary

      Leadership Lessons From Madam Secretary

      The New World Of Work Workers & Workplaces

      The New World Of Work Workers & Workplaces

    • Strategy
      Ways To Stay Motivated As You Build Your Business

      Ways To Stay Motivated As You Build Your Business

      Embracing Change

      Embracing Change

      10 Communication Strategies For New Leaders

      10 Communication Strategies For New Leaders

      How To Build Winning Teams

      How To Build Winning Teams

  • Functional
    • Finance
      Investing, A Rather Boring Thing To Do

      Investing, A Rather Boring Thing To Do

      Financial Literacy: The Essentials Of A Leader

      Financial Literacy: The Essentials Of A Leader

      A Student's Dilemma: ACCA vs An Accounting Degree

      A Student's Dilemma: ACCA vs An Accounting Degree

      Finance A Must On The Path To CEO

      Finance A Must On The Path To CEO

    • HR
      When Should You Speak Up?

      When Should You Speak Up?

      Driving Value With Digital Transformation Initiatives

      Driving Value With Digital Transformation Initiatives

      10 Communication Strategies For New Leaders

      10 Communication Strategies For New Leaders

      Whistleblowing In Organisations

      Whistleblowing In Organisations

    • Marketing
    • Science & Tech
      How The Frog Virtual Learning Education Is Revolutionising Teaching And Learning

      How The Frog Virtual Learning Education Is Revolutionising Teaching And Learning

      The Latest Developments in the ICT Subsector in Malaysia

      The Latest Developments in the ICT Subsector in Malaysia

      Electrical And Electronics On The Next Level

      Electrical And Electronics On The Next Level

      Going Green Does Have Tangible Benefits

      Going Green Does Have Tangible Benefits

  • Leadership
    • Be a Leader
      The Importance of Getting People to Understand the ‘Why’

      The Importance of Getting People to Understand the ‘Why’

      Defining the Role of Senior Leadership

      Defining the Role of Senior Leadership

      Leadership Lessons from Ludwig van Beethoven

      Leadership Lessons from Ludwig van Beethoven

      Meaningful Communication: The Key To Solving Workplace Problems

      Meaningful Communication: The Key To Solving Workplace Problems

    • Books
      Why You Should Assess A Leader’s Capacity For Critical Thinking And Judgment

      Why You Should Assess A Leader’s Capacity For Critical Thinking And Judgment

      5 Skills You Need To Be A Great CEO

      5 Skills You Need To Be A Great CEO

      Be A Giver And A Taker

      Be A Giver And A Taker

      Are You Afraid Of Being An Original In A World Full Of Conformists?

      Are You Afraid Of Being An Original In A World Full Of Conformists?

    • LDR Show
      What Do Your Customers Need?

      What Do Your Customers Need?

      "You can be competitive without sacrificing your price", Says Datuk Sulaiman Mohd Tahir

      "You can be competitive without sacrificing your price", Says Datuk Sulaiman Mohd Tahir

      “I didn’t learn anything in the books about leadership or management", Says Tan Sri Azman Hashim

      “I didn’t learn anything in the books about leadership or management", Says Tan Sri Azman Hashim

      Attracting And Retaining Talent: Insights from Kimberlyn Lu

      Attracting And Retaining Talent: Insights from Kimberlyn Lu

    • Leadership Nuggets
      Leadership in Four Dimensions: Jonas Prising on Human Resources, Malaysia and Leadership

      Leadership in Four Dimensions: Jonas Prising on Human Resources, Malaysia and Leadership

      "Have Intentionality In Your Daily Life", says Kim Underhill

      "Have Intentionality In Your Daily Life", says Kim Underhill

      "Explorers Are Map Makers", Says Jana Stanfield

      "Explorers Are Map Makers", Says Jana Stanfield

      Leadership Nuggets: Worry Not When We Fail

      Leadership Nuggets: Worry Not When We Fail

    • Movie Wisdom
      Lessons From Dwayne ‘The Rock’ Johnson

      Lessons From Dwayne ‘The Rock’ Johnson

      Leadership Lessons From Madam Secretary

      Leadership Lessons From Madam Secretary

      Lessons From A 68-Year-Old Classic That Changed The Face Of Visual Storytelling

      Lessons From A 68-Year-Old Classic That Changed The Face Of Visual Storytelling

      Life Lessons From <i>Goodbye Christopher Robin</i>

      Life Lessons From Goodbye Christopher Robin

    • Soundbytes
      Developing A Vision For An Organisation

      Developing A Vision For An Organisation

      How Does Developing Our “Self” Lead To Purpose?

      How Does Developing Our “Self” Lead To Purpose?

      Finishing Our Race Well

      Finishing Our Race Well

      RYG: Leadership Lessons from Joan of Arc

      RYG: Leadership Lessons from Joan of Arc

    • Women & Leadership
      5 Lessons from the Life of Chetna Sinha

      5 Lessons from the Life of Chetna Sinha

      Lessons We Can Learn From Oprah Winfrey

      Lessons We Can Learn From Oprah Winfrey

      RYG: Leadership Lessons from Joan of Arc

      RYG: Leadership Lessons from Joan of Arc

      Leadership Lessons From Joan of Arc

      Leadership Lessons From Joan of Arc

  • Personal
    • Character
      How Hunger For Praise Hinders Success

      How Hunger For Praise Hinders Success

      The Difference Between Gifts And Bribes

      The Difference Between Gifts And Bribes

      Lessons From Dwayne ‘The Rock’ Johnson

      Lessons From Dwayne ‘The Rock’ Johnson

      Balancing Your Weekdays And Weekends

      Balancing Your Weekdays And Weekends

    • Values
      How Hunger For Praise Hinders Success

      How Hunger For Praise Hinders Success

      Defining the Role of Senior Leadership

      Defining the Role of Senior Leadership

      The Difference Between Gifts And Bribes

      The Difference Between Gifts And Bribes

      Living Out The Leaderonomics Core Values

      Living Out The Leaderonomics Core Values

    • Competence
      Balancing Your Weekdays And Weekends

      Balancing Your Weekdays And Weekends

      The Power of Storytelling in Achieving Authentic Leadership

      The Power of Storytelling in Achieving Authentic Leadership

      How To Create A Sense Of Agency In Your Young Ones

      How To Create A Sense Of Agency In Your Young Ones

      The Shocking Truth About Success

      The Shocking Truth About Success

  • Soundbytes
  • Free E-mag
  • Videos
  • About Us
  • Follow
    • Facebook
    • Twitter
    • Linkedin
    • Youtube
    • Instagram
Home
Personal
Character

Do Sport, Do Good?

June 21st, 2014 Character, Personal

Share this article

Facebook Twitter Google+ LinkedIn Pinterest
Do Sport, Do Good?Character

LDR-PDF-download-110x110

Case study: How Laureus does it

By LAY HSUAN, LIM

Amidst the glitz and glamour of the event, the 15th Laureus World Sports Awards 2014, held in Kuala Lumpur and the first time in a South-East Asian country, had attracted many from all over the world to catch a glimpse of some of the world’s best athletes from 2013.

Often dubbed the “Oscars of sports”, this prestigious annual award ceremony celebrates and recognises the accomplishments of remarkable individuals from the world of sports. With Malaysia playing the friendly host that year to promote Visit Malaysia Year 2014, there was actually more to Laureus than meets the eye.

 

So what’s the real deal?

The amazing story of Nelson Mandela who played an instrumental role in uniting a racially-divided South Africa post-apartheid, through rugby sport, is still very much a transcendent moment today. It was a pivotal turning point that year in 1995 toward reconciliation and multiracial democracy for that nation. This story was so inspiring that it was chronicled in the blockbuster movie Invictus.

Subsequently, it was from this historical account and firsthand witness of the profound role sports can play in society that South African Johann Rupert first toyed with the idea that eventually became Laureus. In honour of Mandela’s exemplary deed, the respectable leader became the first patron of Laureus.

Essentially, Laureus comprises the Laureus World Sports Academy, the Laureus Sport for Good Foundation and the Laureus World Sports Awards. Collectively, these components harness the strong influence of sport as an effective tool to promote social change, especially in tackling many of society’s issues such as discrimination and poverty.

 
This might interest you: 4 Lessons Learnt From Datuk Lee Chong Wei

 

Laureus World Sports Academy

The Laureus World Sports Academy is the ultimate sports jury by voting each year to determine the winners of the Laureus World Sports Award. The academy consists of a dedicated team of 46 world’s most successful and legendary sports icons.

More importantly, these sportsmen and sportswomen act as global ambassadors on a voluntary basis to visit the numerous social projects and community development initiatives supported by Laureus. On occasions like these, many have had the opportunity to meet their sporting heroes face-to-face and be inspired by their role models.

All the academy members share a common belief that sport has the power to break down all language and cultural barriers, thereby bringing people together.

By encouraging young people to play a sport, the team is also on a mission to create public awareness on serious social challenges which may be faced by them.

In a nutshell, the academy uses sport to effect positive social change and improve the lives of young people around the world.

 
Recommended reading: 3 Business Lessons From The Rio Olympics

 

Laureus Sport for Good Foundation

Laureus Sport for Good Foundation was birthed in tandem with Laureus Academy and Laureus Awards to focus on helping young people overcome challenging social issues like homelessness, violence, war, drug abuse, AIDS and discrimination.

It provides three forms of support:

  • Funding. The foundation raises funds to provide financial and practical support to more than 150 global projects that work to educate children, protect the vulnerable from illness and bring divided communities together in friendship.
  • Training. It uses the power of sport to provide coaching, mentoring and education to young people in some of the most deprived environments around the world.
  • Strategic counsel. This support is vital in order to measure and quantify change from individual projects. It also looks for ways to open up projects to a global network of charities.

The foundation aims to be an advocacy channel to get politicians, senior executives and strategy makers to be involved through the Laureus Academy.

It strongly believes that sport can bridge the gap and change the world to be a better place because sport represents the best of humanity, i.e. teamwork, determination and comradeship.

 

Laureus World Sports Awards

The Laureus World Sports Awards is a platform to showcase the work of the Laureus Sport for Good Foundation, besides being a red carpet event held annually to celebrate the achievements of the best athletes from across the sporting world.

Proceeds from the awards are channelled to the Laureus Foundation and this has helped improve the lives of over 1.5 million young people across the world.

In the recently concluded Laureus Awards 2014, Magic Bus won in the Sport for Good Award category (see accompanying story The magical journey of Magic Bus).

As we read about the various initiatives Laureus undertakes, it looks like sport was never just about competing and winning a game. Retrospectively, sport somehow propels a sense of hope in individuals, families, communities and nations of the world.

Some of the world’s best athletes are giving back by dedicating their time to mentor and be a role model to underprivileged children. These athletes realise that medals and awards from wins will fade, but the impactful ripple effects of leveraging the power of sports for the good of humanity lasts a lifetime.

Best summed up by Mandela’s words of wisdom, he said,

Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.

See how Nelson Mandela united South Africa through rugby in 1995.
Video credit: The National


The magical journey of Magic Bus

At the recently concluded Laureus World Sports Awards 2014, Magic Bus won the Sport for Good Award category.

 

Its background

The Magic Bus programme was founded in 2001 by Englishman Matthew Spacie. Based in Mumbai, it is an innovative project to transform the lives of many underprivileged children in India.

 

Its works

Magic Bus steers marginalised boys and girls towards a better life with better awareness, better life skills and better opportunities in their journey from childhood to livelihood.

The programme, which centres around sports-based activities, aims to take children out of the cycle of poverty through a series of mentoring and coaching initiative.

Interestingly, the mentorship programme involves local youth volunteers trained to be role models to other children. As such, it empowers communities to help themselves by learning, leading and earning a livelihood.

 

Its impact

Today, the Magic Bus programme is run in 10 states, reaching out to 250,000 children in India.

Children’s participation in the Magic Bus programme has led to tremendous social impact in the following areas:

  • Education: Through this programme, children are more regular at school, reducing the number of dropouts and icnreasing chances of children progressing to higher levels of studies.
  • Gender equality: With heightened awareness about their rights, children are better equipped to treat people from any gender fairly.
  • Hygiene: Children learn about good personal hygiene practices. This results in the decline of unnecessary illnesses caused by unhygienic practices.
  • Sexual and reproductive health: Girls and young women who participate in Magical Bus are reportedly more in control over their sexual and reproductive health.

 

Lay Hsuan wishes to overcome the hurdle of a writer’s block so she can continue to write to inspire readers. She strongly believes words have the power to make or break a person. To read more articles like this, click here! 

Lim Lay Hsuan

Lay Hsuan was part of the content curation team for Leaderonomics.com, playing the role of a content gatekeeper as well as ensuring the integrity of stories that came in. She was an occasional writer for the team and was previously the caretaker for Leaderonomics social media channels. She is still happiest when you leave comments on the website, or subscribe to Leader’s Digest, or share Leaderonomics content on social media.

Share this :

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Tags
  • Case study
  • Cultural barriers
  • Do good
  • Invictus
  • Johann Rupert
  • Kuala Lumpur
  • Laureus
  • Laureus awards
  • Laureus Sport for Good Foundation
  • Laureus World Sports Academy
  • Laureus World Sports Awards
  • Laureus World Sports Awards 2014
  • Lay Hsuan Lim
  • Leaderonomics
  • Magic Bus
  • Nelson Mandela
  • Oscars of sports
  • Role models
  • Social change
  • South Africa
  • Sport for Good
  • Sports academy
  • Sports for humanity
  • Sports for social change
  • The National
  • Training
  • Unite
  • Unity
  • Young people
Next article Vision Twenty20: Malaysian Holds World Record
Previous article The Man Behind United

Related Posts

Leading With Innovation Leadership

Leading With Innovation

Managing Baby Boomers, Gen-X And Gen-Y At Work HR

Managing Baby Boomers, Gen-X And Gen-Y At Work

How Would You Treat Your Pregnant Employees? Business

How Would You Treat Your Pregnant Employees?

Catalysing Change Business

Catalysing Change

A Pro's Guide To Getting What You Want At Work Competence

A Pro's Guide To Getting What You Want At Work

Famous Worldwide Leadership

Famous Worldwide

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Bahasa Malaysia | English

Pick of The Week

Feb 4th 7:54 PM
Business

When Should You Speak Up?

Jan 31st 9:00 AM
Business

Embracing Digital To Power Growth

Jan 29th 9:00 AM
Functional

Driving Value With Digital Transformation Initiatives

NEW – On The Leaderonomics Show

https://www.youtube.com/watch?v=FXY0Z5dJVSI
  • Business
  • Functional
  • Leadership
  • Personal
  • Soundbytes
  • Free E-Mag
  • Videos
  • About Us
  • Back to top

About Leaderonomics.com

Leaderonomics.com is a leadership portal owned by Leaderonomics, a social enterprise passionate about transforming nations through leadership development. Leaderonomics.com features leadership insights, trends, CEOs, thought leaders, HR leaders and inspiring real-life stories for your personal and professional development.

Contact Us | Terms of Use | Privacy Policy      
Disclaimer: The opinions expressed on this website are those of the writers or the people they quoted and not necessarily those of Leaderonomics.
[Sitemap | RSS]
Copyright © 2010-2019 Leaderonomics Media Sdn Bhd. All rights reserved