Corporate Governance EP1: 2019 Predictions

In today’s digital landscape, understanding the strategies that drive measurable and sustainable growth is fundamental. Experts in the field agree: an integrated approach that leverages SEO and Digital Marketing is paramount. However, realizing the full potential of this synergistic pairing requires examining one of the most critical metrics: Return on Investment (ROI).

This was the central message offered by Professor Olaf Plötner, dean of Executive Education at European School of Management and Technology (ESMT).