ESG's Powerful Role in Your Business

Grocery shopping has always had a certain rhythm—walking familiar aisles, picking out produce carefully, maybe running into a neighbour or two. But even long-standing routines evolve when convenience, speed, and flexibility enter the equation. That’s precisely what eCommerce has done for the grocery industry: expanded what’s possible, not replaced what’s familiar. Today’s grocery shoppers expect more options. They want the freedom to browse on their phones during a lunch break, schedule deliveries for the weekend, or reorder pantry staples with a single tap. And grocers meeting those expectations aren’t just selling online—they’re building seamless digital experiences that keep customers returning.

Ruchita Dar Shah, the founder and CEO of First Moms Club shares how she made the leap from the creative field to entrepreneurship, her journey thus far, and the challenges that came with stepping out of her comfort zone and taking the road less travelled.