One of Silicon Valley’s greatest mentor leaves a wealth of leadership wisdom
By MINDA ZETLIN
Most Silicon Valley titans are familiar figures. They make commencement speeches that rack up millions of views on YouTube, get profiled by business websites, and have irreverent movies made about their lives.
Then, there was William Vincent “Bill” Campbell, who died of cancer last year, at 75. He was one of the most influential figures in Silicon Valley, yet was outside the norm in just about every way.
Even though he was chief executive officer (CEO) of Intuit and chairman of its board until his death, “Coach,” as everyone called him, could not write a line of code.
Bill Campbell grew up in the Rust Belt of Pennsylvania and attended Columbia only because his father knew the football coach there and he wanted to play. He got a master’s degree in education and ended up as a college football coach.
But somewhere along the way, he took a left turn and wound up at Apple (where, among other things, he kept the company from chickening out and cancelling its famous “1984” Super Bowl ad).
He went on to become a vice-president (VP), take on the top slot at Intuit, and eventually, a valued and trusted adviser to an impressive list of high-tech luminaries that includes Steve Jobs, Eric Schmidt, Larry Page, Jeff Bezos, and Ben Horowitz, among others.
His death is a sad, sad loss. But we can all still benefit from his wisdom. . .
1. Care about people more than anything
Campbell cared deeply both about the people he coached and the employees at the companies he helped lead.
In 2002, Ben Horowitz (now a legendary VP and co-founder of Andreessen Horowitz) made a deal with EDS to save LoudCloud, the web-hosting company he had co-founded. Though the deal kept the company alive, it meant a major restructuring and layoffs of a third of its employees.
Horowitz was headed to New York City for a joint press conference with EDS, but Campbell advised against it. “Nobody in the company’s going to care about anything but where they stand. You have to deliver the news,” Campbell said, according to a Fortune interview with Horowitz. He advised Horowitz, “Be there all day help them carry their stuff to the car.”
Horowitz cancelled his trip and wound up happy that he did (as advised). “It allowed me to live and manage another day. That was the foundation for everything we did after that.”
In a moving tribute posted on Medium last April, Horowitz describes the depth of Campbell’s empathy when Horowitz’s eldest child, Jules, revealed he was a transgender and would undergo hormone treatment and surgery.
Tears welled up in Campbell’s eyes when he heard the news and he immediately asked to see Jules so he could give him a hug and let him know he would always be there for him. “The worst thing about today is that I can’t call Bill. I miss him so much,” Horowitz writes.
2. Judge people beyond their metrics
Silicon Valley is famously data-driven. But many times, executives “make their numbers” by making life harder for everyone around them.
Campbell understood this, so he came up with a review system that evaluates people across four measures: their traditional metrics; their peer relationships; how well they develop the people who work for them; and how innovative they are.
3. Do not separate the vision from the operations
You need to really kill it at both, Campbell counselled. This is why many of the companies he advised including Google and Apple have no chief operating officer (COO). Vision is very important, he believed and so is operational excellence.
In a structure with a CEO and COO, the CEO can get too distant from the real life within an organisation, while the COO gets bypassed by executives who insist on reporting directly to the top.
4. Put a premium on innovation
Top executives who’ve been coached by Campbell report that he was always seeking to increase research and development (R&D) budgets.
At his suggestion, Intuit gave its engineers four hours of unstructured time every week and wound up with some new products.
Though he had no technological chops himself, many who knew him report that Campbell set a very high value on software engineers and their ability to come up with wonderful innovations when given the freedom and resources to do so.
5. Be completely trustworthy
One reason so many top executives looked to Campbell for mentoring is that they knew they could trust him completely with anything they told him.
Thus, he could serve for years on the boards of arch rivals, Apple and Google, without raising any conflicts-of-interest–although there was some yelling from Jobs.
6. Give away credit
Campbell tended to stay out of the spotlight. You won’t find many videos of him on YouTube which is ironic, since one of his roles at Google was to counsel YouTube’s top executives. But he never wanted to accept praise for the accomplishments of anyone he mentored.
“People (many in the press) want to credit others for aiding the CEO or founder in these decisions. This result is totally unfair,” he told Fortune reporter Jennifer Reingold (currently senior editor) by email as an explanation for his refusal to be interviewed.
7. Be yourself
In further defiance of Silicon Valley norms, Campbell operated most often, not from a shiny office, but from a table (with a plaque reading “Coach’s Corner”) in the Old Pro sports bar in Palo Alto.
Campbell was an investor in the bar, and often gave advice to high-flying tech executives there. He was fond of both, hugs and profanity and apparently handed out plenty of both.
People loved him for it. He was living proof that you can be exactly who you are, live the way you want to live, and still do really, really well. And leave the world a better place for having been here.
Minda Zetlin is a business technology writer and speaker, co-author of The Geek Gap, and former president of the American Society of Journalists and Authors. This article first appeared on Inc.com
Reposted with permission on Leaderonomics.com