By AVA DIAMOND
If we were honest, we would have to admit that in conversations, we’re usually thinking of how we will respond. There are very few of us who are fully engaged and deeply listening to the other person’s message.
By NICOLE NEE
Social media listening actually makes for more accurate and valuable customer and industry insights that are cheaper and easier to collect. How can you make it an integral part of your organisational's culture?
By BHARAT AVALANI
Consumers want to know they are making the right decision with each purchase, but deciding what’s ‘right’ isn’t just about facts and figures. People also make decisions based on feelings and instincts.
By PREM ANAND
Your brand’s presence on social media should now be an integral part of your overall business strategy. Here are five things that brands should be doing on social media to better engage with their consumers.