By SANDY CLARKE Marketing is – and always has been – about how you can create value for the customer. Any business needs to provide value to the customer, otherwise why would you buy particular products or services?
By RAHUL VENGALILl
I have been using Gaana via web and app since September 2015 and it was only recently – with the launch of Amazon music – that I moved out of Gaana.
What intrigued me most though, was my personal statistics that Gaana once showed me; I was consuming over two hours of music on their platform on average. It...
By JONATHAN YABUT
Building a new business but have little or zero budget to market your product? The Apprentice Asia Winner, Jonathan Yabut, gives a social media 101 to kickstart your ‘business’ at practically zero cost.
By KEVIN KRUSE
We live in an age of “bowling alone” where we barely know our neighbors and even “social” media primarily consists of us blasting each other with links to articles, cat videos, memes and inspirational quotes. Doing anything else is what will get you ahead.
By SANDY CLARKE
Volunteering doesn’t just help in community building efforts but also in bringing out admirable leadership traits. In the professional world, volunteering leaders learn at a much quicker pace and are naturals at initiating change.
By KENNETH YU
There are many ways to market your brand using social media. But not many people understand how to truly utilise social media without crashing and burning. Here are five truths when using social media and three ways to approach social media usage for your brand.