By LYDIA GOMEZ An enduring idea gives us a reason to look on the bright side. As the story of Rashomon teaches us, amid all the self-serving ideals we may face, there is still a place for goodness and positivity in people.
By LOUISA DEVADASON
In a world that is becoming increasingly automated, it is easy to forget the human side of business in favour of efficiency and convenience. However, the best companies in the world thrive through the stories they share with us. Story telling is an art we all grow up with – one that we engage with and enjoy in some...
By RAINA RADZAIF,
Stories help us make sense of our past and understand the present. Sharing experiences via storytelling is emerging as an effective way to exchange and consolidate knowledge at the workplace.
By HUI YI-WEN
When we read a book or watch a movie, we often judge the work on how compelling the storyline was to us. Similarly in sales, a good story is ultimately a tool to establish a relationship between the salesperson and the would-be customer.