After 10 years in the building material business, Dato’ Cheah fell in love with the taste of Baskin-Robbins during his honeymoon in the United States. He then founded Golden Scoop Sdn. Bhd., the company awarded as the sole licensee for Baskin-Robbins in Malaysia.
Dato’ Cheah had the foresight that rapid economic growth would lead young Malaysians to seek for quality lifestyle products. With a strong belief that “Malaysians would be willing to pay a higher price for good and quality food”, Dato’ Cheah opened his first Baskin-Robbins outlet in Subang Parade in 1988, despite scepticism from various parties that RM2.50 a scoop would sell at that time.
Study and understand your own business
Know your market
Understand how to differentiate your product and stand out
This interview is part of the AmBank CEO BizChat series powered by Leaderonomics. Share with us your thoughts about this interview at firstname.lastname@example.org. For more episodes of The Leaderonomics Show, click here. To engage with Leaderonomics to help your organisation innovate strategically, email us at email@example.com.