Business By LOUISA DEVADASON A brand needs to be likeable and attractive to consumers in order to amass a large follower count. The question, as always, is: How?
Business By PREM ANAND Your brand’s presence on social media should now be an integral part of your overall business strategy. Here are five things that brands should be doing on social media to better engage with their consumers.
Leadership By RUBA NACKEERAN As the drive to create new products and services continues, it’s vital for business leaders to understand their creation. Does it address a current need or is it creating a need that the average user has not thought about?