Corporate Governance: Malaysia

Marketing based on personal customer preferences has transformed into a forceful business approach to forging superior consumer engagement. Organisations must recognise growing business competition between industries while they need to understand customer choices to deliver effective marketing strategies. The most successful approach to achieve this lies in CRM tool utilisation. Customer data analysis by CRM tools enables businesses to create marketing content that hits the right points with their target audience.

In this video, engagement expert, Joseph Tan, shares about how to connect and engage with your employees and what are their expectation of you