By NEAL GOODMAN
Would the leaders of your organisation be willing to serve as teachers of strategy, innovation, new product development or a new diversity initiative? How well-equipped are they at using blogging and other social media to teach?
Edward H. Betof popularised the idea in his book Leaders as Teachers. Betof is a senior fellow at The Conference Board, president of Betof Associates LLC, former senior fellow and academic director of the Executive Programme in Workplace Learning Leadership at Wharton, and former worldwide vice-president of Talent Management and chief learning officer at global medical technology company Becton, Dickinson and Company (BD).
His new book Leaders as Teachers Action Guide (ASTD Press), published in 2014, provides an opportunity to examine the evolution of the Leaders as Teachers movement in training and development.
Leaders as Teachers has been successfully implemented at many organisations, with BD often cited as a leader. At BD, more than 550 leaders were used as teachers.
The motivation for such initiatives is to create “learning organisations” which, according to Noel Tichy, the author of Leadership Engine, are “more agile, come up with better strategies, and are able to implement them more effectively.”
Watch Leaderonomics interview with Tichy:
A key principle behind the Leaders as Teachers approach is that no group of people has greater responsibility to drive the agenda of the organisation than its leaders.
Benefits of leaders as teachers
Leaders as Teachers has been especially useful for teaching business strategy, change processes and other business imperatives as leaders tie the concepts to actual business needs.
According to Betof, several benefits are gained from this approach:
- Leaders benefit from preparing to teach others.
- Leaders have hands-on experience.
- Learners obtain company-relevant information tied to the organisation’s goals and strategies.
- The process helps drive the business agenda.
- It develops the leaders as professionals.
- The leaders learn from the participants.
- Leaders learn to be better leaders and team members.
- Leaders become more self-aware, which leads to self-improvement and better solutions to business problems.
- When leaders teach, it helps in any culture change initiative.
- It helps to clarify the organisational mission and values.
- It increases communication flow extensively.
- Leaders hear things they would never hear otherwise.
- It is a cost-effective learning method, enabling external experts to be brought in only when needed.
- It fosters talent scouting, when the opportunity to observe and listen to others and meet people leaders otherwise would not necessarily meet.
- It also leads to reverse talent scouting, giving employees a chance to meet and develop insights about their leaders that are based on experience.
- Collaboration is improved by using the latest technology for immediate feedback.
- New ideas can be taught via blogs and online streaming of points of view.
- Cultural sensitivity improves since local leaders can deliver the programmes.
- There are numerous opportunities for leaders to ask critical questions and hold up a mirror—the power of teaching in the moment.
How leaders teach and are taught
Some leaders are coached in teaching methods, while others co-teach with internal instructors. Professionals design the courseware. There are several ways in which leaders teach:
- Co-teaching a course
- Speaking about leadership experiences
- Lunch and learns
- Town hall meetings
- Coaching offline during breaks
Examples of leaders as teachers at work
In a project to introduce a diversity and inclusion initiative in Latin America, Johnson & Johnson (J&J)had an independent company prepare the presentation and script, and then rehearsed it with several of J&J’s top Latin leaders who taught three 20-minute sessions on “Micro-Inequities,” “Unconscious Bias” and “What Diversity Means to Me” to attendees of town hall meetings across South America.
This demonstration of the leaders’ commitment to promoting and discussing diversity and inclusion had a much greater impact on demonstrating the credibility of the topic and the organisation’s commitment than if the course had been delivered by internal or external trainers.
In the second example, expats on assignment or who recently returned from an international assignment are invited to speak on a panel to the participants in a course on “Working Globally,” which is taught by an outside firm. The real-life stories and links to business cases add significant value to the programme.
So many expats expressed an interest in teaching that there is a waiting list to speak. An unexpected consequence of the expats’ participation is an increase in the number of applicants for overseas assignments.
I’d like to request that any organisations already benefiting from a Leaders as Teachers approach to training and development send me their best practices and experiences. Those who would like to try this approach will benefit from Betof’s two books.