We can test on ourselves that poorly performing videos do not raise feelings of trust towards the brand. According to Idomoo, 87% of consumers report that the quality of a video influences how much they trust a brand. Slow load times, low resolution, or choppy playback can make strong content feel unprofessional. So, resolving these issues will enhance brand credibility and keep audiences engaged. When a video fails to play smoothly or takes too long to start, we often move on without hearing the message, right? Over time, these small drops in engagement can lead to fewer conversions and weaker brand recognition.
Is it continuous improvement or pure innovation that fuels digital technology? Are bold leaps or steady climbs the key to success? Here's what Sashe Kanapathi, CTO of Leaderonomics Digital, has to say.