Unlike other companies, the Virgin Group don’t really have a strategy. However, because of the way Richard Branson ran the group and built the brand, it has become of one of the brands that is known for innovation, quality and fun.
There are five secrets to Richard Branson’s success:
- Enjoy what you’re doing
- Create something that stands out
- Create something that everybody who works for you is proud of
- Be a good leader
- Be visible
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