The traditional curriculum vitae (CV) might had its day numbered. Surely, it’s the most basic documentation to a specific job application you make, but even if a potential employer specifically asks for a résumé, you need to be aware that it’s only the start point of them checking you out.
Many employers say that your Tweets and Facebook posts say far more about you than a list of qualifications.
If you want to expand your networks, attract a paying audience, or otherwise thrive in the gig economy, you need to recognise that your professional value can no longer be represented by a single document, but by the broader impression you create through your various digital footprint.
The tough news is that this is hard work. Rather than brushing up a three-page Word document every few months, the serious professional must now make time to design and align an online persona consisting of social network profiles and a personal blog and/or channel, as well as the closest thing we have to the classic CV: your LinkedIn profile. And these are not static solutions.
Related post: 4 Ways To Build A Better LinkedIn Profile
You will be judged by the tone, frequency and quality of regular posts and shares, how responsive your email habits are, the reach and prestige of your networks – and the ongoing consistency of each of these factors.
It’s time, therefore, that you put aside a day or two to renovate your online brand and plan how to keep it live going forward.
On the flip side, check this out: What’s Your True Value Behind Your Personal Branding Efforts?
This infographic outlines 11 online branding principles you need to know before you enjoy just being yourself.